Agency 2025
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sydney, AU
A small shift in perception can transform everything.
Most agencies design what’s in front of the eye. We design what happens inside the mind. Every colour, movement, word, and interaction triggers a behavioural response. So we build brands that shape those responses intentionally. Not decoration. Not guesswork. Perception engineering.
Perception Experiments
We don’t offer services. We run controlled experiments that alter how your audience thinks, feels, and behaves.
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Our Services
The companies we build with.
Work That Alters Perception
Each case is a micro-universe—designed, engineered, and crafted with intention.
Work That Alters Perception
Each case is a micro-universe—designed, engineered, and crafted with intention.
The Perception Lab
We are a creative agency engineered like a laboratory. Where psychology, design, and technology merge to shift how people see and respond to your brand.
Abdul Osman
Founder & Managing Director
Paul Gomez
Growth & Partnerships Manager
Qamar Alshammery
Content creator
Adrian Jason
Software Engineer
Dustin Tris
IoT Engineer
Gunawan Reza
Web Designer
Rafi Bintang
Full Stack Developer
Debo Sencher
Backend Engineer
Gan Gan Ramadhan
3D & Animation Designer
Zahran Raihan Muhadzib
Brand Designer
Zahid Hasan
Motion Designer
Shway builds brands that look premium and feel inevitable.
The Perception Lab
We are a creative agency engineered like a laboratory. Where psychology, design, and technology merge to shift how people see and respond to your brand.
Abdul Osman
Founder & Managing Director
Paul Gomez
Growth & Partnerships Manager
Qamar Alshammery
Content creator
Adrian Jason
Software Engineer
Dustin Tris
IoT Engineer
Gunawan Reza
Web Designer
Rafi Bintang
Full Stack Developer
Debo Sencher
Backend Engineer
Gan Gan Ramadhan
3D & Animation Designer
Zahran Raihan Muhadzib
Brand Designer
Zahid Hasan
Motion Designer
Shway builds brands that look premium and feel inevitable.
Enter the lab
If you’re building something ambitious, future-focused, or category-defining, we want to engineer the perception behind it.
We reply to all enquiries within 48 hours. Come prepared—we build for the future.
SHWAY Agency is a creative agency in Sydney focused on branding, website design, 3D experiences, motion design, and psychology-driven strategy. We build premium brands using behaviour-led design, cinematic visuals, and advanced digital innovation. Our work merges creativity, technology, and perception engineering to create unforgettable brand environments.