Privacy Policy

Effective date: 30 July 2026

SHWAY Agency ("SHWAY", "we", "us", or "our") is a branding and growth agency based in Sydney, Australia, operating with clients across Australia, the United Arab Emirates, and the United Kingdom. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit shway.agency (the "Site"), submit an enquiry, or interact with our advertising, including LinkedIn Lead Gen Forms.

1. Information We Collect

We collect the following categories of personal information:

Information you provide directly: When you submit our website contact form or a LinkedIn Lead Gen Form, we collect your first name, last name, email address, company or brand name, and the service you are enquiring about. If you contact us by email or phone, we collect whatever information you choose to share.

Information collected automatically: When you visit our Site, we and our service providers may automatically collect technical information such as your IP address, browser type, device type, pages viewed, referring URL, and general location, typically through cookies and similar tracking technologies.

Information from third-party platforms: When you submit a LinkedIn Lead Gen Form, LinkedIn shares with us the information you provided in that form, consistent with LinkedIn's own privacy policy. We may also receive aggregated, non-identifying advertising performance data from LinkedIn and similar platforms.

2. How We Use Your Information

We use personal information to: respond to enquiries and provide quotes or proposals; deliver the services you have engaged us for; send relevant marketing communications where you have consented or as otherwise permitted by law; measure and improve the performance of our website and advertising campaigns; and comply with our legal obligations.

3. Legal Basis for Processing

Where required by applicable law, we rely on one or more of the following bases to process your information: your consent (for example, submitting a contact form or lead form); our legitimate interests in operating and promoting our business; and compliance with a legal obligation.

4. Sharing Your Information

We do not sell your personal information. We may share it with:

Service providers who help us operate our business, including our website host and form provider (Webflow), advertising platforms (such as LinkedIn), email and communication tools, and customer relationship management software, each acting under contractual obligations to protect your information.

Professional advisers, where necessary for legal, accounting, or other professional advice.

Authorities, where required by law, regulation, or legal process.

5. Cookies and Tracking Technologies

Our Site may use cookies and similar technologies, including LinkedIn's Insight Tag, to understand how visitors use the Site and to measure the effectiveness of our advertising. You can control or disable cookies through your browser settings; note that some parts of the Site may not function properly if cookies are disabled.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to maintain business records, respond to enquiries, and comply with legal, accounting, or reporting obligations. We will delete or de-identify information when it is no longer needed for these purposes.

7. Your Rights

Depending on where you are located, you may have rights to access, correct, or request deletion of your personal information, to object to or restrict certain processing, and to withdraw consent at any time. Australian residents may have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Residents of the United Kingdom or European Economic Area may have rights under the UK GDPR or EU GDPR. To exercise any of these rights, contact us using the details below.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Because we operate across Australia, the United Arab Emirates, and the United Kingdom, and use service providers such as Webflow and LinkedIn, your information may be processed or stored in countries other than your own. Where required, we take steps to ensure such transfers are subject to appropriate safeguards.

10. Children's Privacy

Our Site and services are directed at businesses and professionals. We do not knowingly collect personal information from children, and our services are not intended for use by individuals under the age of 18.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The "Effective date" above indicates when this Policy was last revised. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, or wish to exercise any of your rights, contact us at:

SHWAY Agency. Email: info@shway.agency. Based in: Sydney, Australia.

This Privacy Policy is provided as general information and has not been reviewed by a lawyer. SHWAY Agency should have it reviewed by a qualified professional to confirm it meets its specific legal obligations in each jurisdiction it operates in.